“… the power to show the outside world an extension of our interior, of our values.” So it says one of the maxims of the fashion brand Limo. The project, born in 2015, is committed to an ethical, slow and sustainable manufacturing 100% made in Spain from Asturias and Galicia.
They work with natural fabrics: high quality European linens with ecological certifications. Its modus operandi, in addition to materials, is supported by processes and designs.
Their garments are made with delicacy and passion in a traditional way. They are intended to be used daily, to be felt and lived over time. In their repertoire they have 3 collections: Woman, Home and Work, which in turn develop different product lines.
Limo’s efforts aim to counter large-scale pollution and the undignified working conditions prevalent in mass productions.
With a careful design as a flag, they decided to renew their image with the Dmentes studio. With all the values described on the table, its creatives devised an elegant and timeless branding, very concerned with its supports and tones, with an effortful graphic production as well as ethically responsible.
Their proposal combines natural papers, Savile Row and Colorplan Mist, offset printing, special finishes (2 foil stamping and blind emboss), die-cutting and handling. In short, a rich display of techniques at the service of a demanding brand.