The world of fashion is of great importance in our current society. Apart from the economic relevance of the sector, clothing and its accessories express how we feel, how we see ourselves and how we show ourselves to the world. Their influence is present in our daily lives: furniture, cars, technology … they succumb to the trends that fashion dictates.
Fashion has as its intrinsic foundations change and experimentation, adapting and advancing as innovation arrives. That is why the fashion industry has been a leader in putting into practice a wide range of innovations in terms of its production as well as its digital transformation. From the bioengineering of materials, the interactivity of garments and ecological fashion to getting the most out of the online world in terms of sales and communication.
This sector demands a large consumption of developments for its corporate communication, sales attributes and shipments. On a regular basis, they seek to distinguish themselves, solidly transfer their brand identity in graphic production and to be relevant.
The fashion world requires elements adaptable to formal situations such as events and catwalks as well as more commercial and daily circumstances of all types with the sale in its physical stores and online business.
For this reason, they often have identities with a strong sense of creativity both in the design and in the deployment of graphic techniques and materials where versatility and user friendliness are key.
Their wardrobe contains labels, business cards, envelopes and thank you cards … as well as special stickers, paper bands and special bags.
At Minke we advise and offer solutions tailored to the needs of each brand to enhance their image and transmit their communication values through paper.
