The Sofa Company

Black and white, an everlasting classic

Type of project:

Branding

Design by:Mothership

Sofas are the silent protagonists of our houses. That is why The Sofa Company is a business focused on the design of theirs. The characteristic features of the work of its designers are sobriety and elegance. In this way they develop timeless pieces that fit into any decorative atmosphere.

Its manufactures are carried out in production centers in Italy, Denmark, the United Kingdom and Spain, where artisan processes are combined with the latest technologies. Each sofa is made to measure in compliance with rigorous quality controls. Among the elements that make up its production: natural leathers, anti-stain fabrics, relaxation systems, integration with mobile devices … each piece in addition to craftsmanship represents a unique user experience.

When The Sofa Company tackled a makeover in its branding, the Mothership design studio took into account all the values aimed at modulating a sober and imperishable identity, which exudes care, without forgetting the company’s brand artisan touch.

As a result, a production approach in whose business cards and labels coexist the stamping in gloss black, with embossing, on creative black paper duplexed with a natural, open-pore paper, printed with an intense black in offset. The corporate black envelope with straight flap and gloss black stamping gives yet another feature of elegance and sobriety.

The fabric sample cards follow the corporate line with the use of the same natural paper printed in deep black. The black and white game that this branding goes through is a safe bet when we talk about identities that do not lose an iota of their freshness despite the passage of time.

Project details

Labels

Printing
  • Offset 1/0 – 0/0

Paper
  • Offset extra white 300 g
    Pop Set Black 290 g

Finishing
  • Stamping with black gloss foil 1/side
    Emboss
    Cutting

Business cards

Printing
  • Offset 1/0 – 0/0

Paper
  • Offset extra white 300 g
    Pop Set Black 290 g

Finishing
  • Stamping with black gloss foil 1/side
    Emboss

Envelopes

Paper
  • Keaykolour 120 g

Finishing
  • Stamping with black gloss foil 1/side

Sample cards

Printing
  • Offset 1/0

Paper
  • Offset extra white 400 g