Beyond the Rice

Design as a way of life

Type of project:

Business cards

Design by:Beyond the Rice

Iulia and Sergio form the tandem that gives life to Beyond the Rice. A design studio with a multidisciplinary character motivated by incessant curiosity and the desire to learn.

They are based on the union of the publishing world full of typographies and grids with the artistic universe of imaginary embodied in charcoal and photographs.

A sum of talent whose meeting point is the devotion to Chinese cuisine. Hence its unique name Beyond the Rice (rice not only as food but as a symbol of life). Translated into the world of this study, more than a job, a way of life.

With this composition of principles, their business card starts from a significant and very particular creative paper asĀ Curious Matter Adiron Blue. In addition to the intensity of its color it is characterized by its touch like soft sandpaper that leaves no one indifferent.

With this canvas, the white printing of their corporate data, the blind emboss without complexes and the roundness of the duplexing to give a consolidated image and hide the footprint shine on its own.


Project details

Business card

  • 1/0 White

  • Curious Matter Adiron Blue 270 g

  • Blind emboss