About design the contrast of white and black is central. The photographic work of Massimo Sbreni conveys values of experience and differentiation. The faces of the different profiles of the world is the metaphor that represents the interconnectedness of the digital age, because Axioma&Co´s specialty is social networking.
With regard to the business card´s graphic production, actually “cards” (there were 19 models) it should be framed with the above values.
It was essential that the images keep the wealth of contrasts and they did not lose the details of the skin and tissues. The project was offset printed on natural paper with a slight rough texture. The porosity of this support complicated its development.
On the other side it was convenient to show the solidity of the brand values. This was achieved with a triplex which reached 710 g.
To balance the overall weight we opted for a second paper, distinctive for its touch, which referred to the softer side of communication and to forward to the warmth of human relations.