Magnetic and overwhelming Florence is a city that survives in the retina. Its solemn and addictive elegance was the inspiring axis for the creation of the Fuoco Matto restaurant’s branding.
With its privileged location in such important city, its business card had to follow those patterns of balanced design without artificial additives. The proper choice of paper, from GF Smith‘s Colorplan family, and the stamping together with the printing of an intense black made the initial purpose a reality.
