Working the identity of a globally recognized brand implies great care when addressing any of the facets that affect its development. We are referring to both the design aspects and the subtlety in the inclusion of new elements such as the production approach. With the way in which the distinctive nuances are underlined.
In the case of corporate cards for William Hill, the Carrascal & Co studio opted for the faithful reproduction of the offset printed pantones. To this was added the adequate robustness provided by a 400 g coated paper, the feel of the soft touch lamination and finally the play of the slight shine of the UVI varnish in selected areas.
Through these steps an elegant result was achieved, capable of awakening the senses in an intelligent and evocative way without any stridency. A containment game difficult to make, and from our experience, available to very few.