Mamen Diego

Doing jobs that push the boundaries implies always to be alert and have a very small comfort area. Not to mention a thorough preplanning which tries to predict possible contingencies. Still, as happens in human relationships, there is no guarantee of success.

Type of project:

Stationery

Design by:Atipo

We deal with living materials which do not always obey the same rules, although there were care and dedication, sometimes they respond in a thankless way that challenge to printers and paper and ink manufacturers.

This earthquake happened with Mamen Diego’s branding. A project whose final result and the brilliant execution of his photographs show the bright side of an arduous task, voracious in professional efforts and with the result of unfair personal costs.

The circumstances of this project overcome with Atipo and everyone’s efforts, in addition to make us grow, invite us to think about the work of graphic production seen in many specialized websites.

Sometimes the excess of projects, many really good mockups, lead us to the trivialization of a craft that imposes its own rhythms. Their frequent appearances become them fast consumption, without letting us see its true nature complex and capricious.

Atipo makes it look easy, but it is not.

On the basis of the images we can deduce the keys to this work: keeping the balance of complicated Pantone pastel colors with different types of paper, the readability of a fine typography on dark backgrounds, preserving track of design angles and getting a notorious set in which each piece stands out on its own.

Project details

Business cards

Printing
  • Offset 4/4

Paper
  • Inuit 400 g

Finishing
  • Acrylic varnish

  • Stamping with silver foil 2/Sides

  • Edge painting

  • Cutting

Card

Printing
  • Offset 2/2

Paper
  • Inuit 400 g

Finishing
  • Acrylic varnish

  • Stamping with silver foil 1/Side

  • Cutting

Letters (2 models)

Printing
  • Offset 3/2 – 3/2

Paper
  • Pioneer Preprint 110 g

Finishing
  • Acrylic varnish

  • Stamping with silver foil 1/Side

Envelope of special fabrication

Printing
  • Offset 2/0

Paper
  • Pop Set Cloud 120 g

Finishing
  • Stamping with silver foil 1/Side

  • Cutting

  • Handling

Folder

Printing
  • Offset UV 2/1

Paper
  • Inuit 400 g

Finishing
  • Stamping with silver foil 1/Side

  • Cutting

  • Handling