On a more direct and well-known level, a trade fair allows to show products or services, to find potential customers and enjoy the visit of the usual ones. From a more subtle and unconscious perspective: generate expectations about business model and philosophy. How? Through the design of the stand, the corporate elements and the verbal and non-verbal communication of those responsible for attending visitors.
For all these reasons despite the effort, added to the daily work, which involves preparing a trade fair, it is important not to miss the small details. Everything adds up and it is necessary to make a good impression that remains in the memory once the visitors leave the place and come back to their daily activity.
If these ingredients are added a fresh image with a careful graphic production, the result is a small object of desire quite coveted. More taking into account that in recent times the trade fairs are characterized by the general shortage of samples, gifts and bags.