Elixir Bio is a natural cosmetics company with more than a decade of experience behind it. During this time, its close, sustainable and effective proposal was based on personalized treatment and the continuous search for new formulas and products that would update its catalogue.
Its growth and the opening of a new online shop made it essential to renew its branding. Alacuerno creative studio was in charge of carrying out the enormous task. Beyond a redesign of the brand image, it was essential to respond to the needs of each product in terms of its labeling, presentation and packaging.
In the production approach, it was necessary to think about both the planned pieces and versatile solutions that fit into elements of the future that were not even intuited now.
The first thing was to look for a paper that fits the premises: with ecological elements, eye-catching, with a wide range of weights and optimal rigidity. The answer was Crush Corn. An ecological support that uses residues, in this case from corn, to make vivid papers with FSC certificate, 30% recycled elements in its composition and manufactured with 100% green energy.
Regarding the techniques used, the reproduction of the packaging design, the pantones in the adhesive labels and the search for an intense black in the rest of the pieces led us to offset printing. Next to it stands out the cutting of the cards, cases and bands with the handling process to facilitate its use.
The result is a solid identity in which graphic design and production reinforce each other. Without leaving aside the innumerable facilities created for the brand’s growth options.
