El club de los 500 is an association formed by five hundred people who when becoming members access quality services of this type of facilities: boardroom, barber shop, gym, restaurant …
In the approach to the graphic production of their identity, the distinction and warm touch of the materials were a priority, since these characteristic notes are linked to both the decoration and the treatment provided by the club staff.
These values were achieved for business cards with special papers, in cotton and color, with a high quality offset printing.
In the information leaflet, where the benefits of its services are described, the reproduction, only in black, of the printed images stands out. The texts are in the Pantone of the brand.