Many times we have written about the importance of a well-worked corporate identity and its application in online and offline developments to maintain a harmonious balance.
We often agree on this principle by imagining companies with a certain creative luster: architecture studios, communication companies, fashion brands… Although let’s be honest, in these areas it is not always easy for them to openly take a position in favor of their brand image. . It is not a question of budget, there are cases, where it is managed and a lot, in which they do not directly see it. Poverty of vision, with a pocket overflowing.
Many times we imagine the idyllic scenario above, less common than desirable, and other environments with work at the foot of trenches pulling cable and making connections in telephone exchanges or solar plants do not enter our vision, due to their distance. Works with overalls and tanned hands. But if we believe in design as a tool and means of communication, we will also agree on its importance for these sectors.
This is the case of Promit, a newly created company dedicated to fiber optics (its installation, splicing and measurement verification) whose members have three decades of experience in the sector. With this background, a priori, letters of introduction were not necessary, they are well-known, have a wide contact list and a very good image due to the seriousness and quality of their work. A priori difficult terrain, beyond a logo to get out of trouble.
Fortunately, at Promit they opted for the development of an identity that would facilitate their day-to-day management and give the image of solvency and specialty that they treasure with their jobs.
The A3 sheets folded in an improvised way to store plans of the works and take notes on measurements on the spot were replaced by work folders with the necessary headings printed in offset in the corporate pantone. The presentation of the offers was dressed in a corporate folder with a flap and a large emboss. Business cards with their duplexing and embossing, both printed in Pop Set Riviera Blue, have caused a sensation and some embarrassment in large contracts, whose managers wear flimsy business cards in a bad digital printing coated paper without any care in the cut.
The best of all this, beyond the funny anecdotes that they tell us, is discovering how the production work and its stationery elements influence the mood of the staff and it is a source of pride to show off the business cards and folders as a sign of recognition to their professionalism. “These folders are the ones we deserve, a folded page… nah, this is just as good as our work.”
