GrayHats is a company whose field is cybersecurity, data analytics and cloud infrastructure architecture. Poor description that does not mean it compared to similar businesses until its values come into play: democratize access to computing, put people first, believe in solidarity and teamwork, make decisions from a sustainable approach and seek excellence from the local level…
With all these principles as a flag, the production approach for its business cards had to flee from the canons of aseptic and soulless cards. The responsible designer, Juan Clemente, had the base of this creativity with black and silver. From there we opted for a very special paper Favini’s Midnight Remake.
This collection of papers is characterized by being made with 25% leather. These residues, visible on the surface, give it its particular appearance and its amazing velvety touch.
With the requirement of black covered and the similarity of the warmth of the support with the communicative values of the company, it remained to reflect the human imprint of the GrayHats’ philosophy with a luminous silver ink in letterpress. That is leaving a mark!
We resort to duplexing to hide the sign of the technique on the other side and achieve a balanced consistency without excessive rigidity that has nothing to do with the mark.
